About Mike

 

I connect marketing strategy and spend to the numbers the business actually runs on.

 

I'm Mike Scansaroli, a marketing executive based in Orlando, Florida. I have spent more than 20 years in growth and performance marketing, and 18 years of building and leading marketing teams.

 

My work starts with strategy. Where should the next dollar go, what should it return, and how will we know? I set go-to-market plans, growth strategy and budget allocation across the full funnel, from paid search, paid social, video, CTV and TV through affiliate, CRM and lifecycle. Then I build the measurement to keep it honest: attribution, testing and experimentation, forecasting, and executive reporting tied to CAC, ROAS, LTV, pipeline and revenue. Just as important is the operating cadence that keeps Finance, Sales, Product, Technology and agency partners working from the same numbers.

 

Today I am VP of Marketing & Growth at Dragons Fire Marketing, where I lead growth for healthcare, telehealth, consumer and several other clients. That work includes HIPAA-compliant marketing programs and a Salesforce CRM implementation, and one client grew revenue 142% year over year.

 

Alongside that, I take on select advisory work: fractional marketing leadership, paid search audits, and growth strategy.

 

Before that, I grew ecommerce revenue 64% at Discount Mugs across more than 10,000 SKUs. At Zeta Global I owned an EDU marketing P&L and created a new higher education marketing product that generated $24MM in incremental revenue. At Education Dynamics I built and led the team responsible for 700% growth over 6 years in education lead generation. I started in paid search at Straat Investments, on hotel booking sites that Hotels.com later acquired.

 

Along the way I have managed up to $83MM in paid media annually across healthcare and telehealth, ecommerce, home services, employment, B2B SaaS and education. Many of those businesses were PE-backed or VC-backed, where growth has to hold up under real scrutiny.

 

How I work is consistent. I stay close to the accounts and the data. I would rather tell you early that a channel is not paying back than defend it in a deck later. Clear priorities, honest tracking and a team that knows what good looks like do most of the heavy lifting.