Marketing Executive

Michael Scansaroli

Brand, Growth & Commercial Performance

Michael Scansaroli

CONTACT

ABOUT

I'm Mike Scansaroli. For more than 20 years I have led marketing that connects brand, acquisition, conversion, and retention to business results across healthcare, education, and ecommerce. I have owned marketing P&L, led teams of up to 40, and managed agencies across integrated programs. Paid search and performance marketing are my deepest specialty, backed by brand, SEO, TV, ecommerce, customer journeys, and cross-functional leadership with Product, Technology, Finance, Sales, and CRM.

WHAT I BRING

STRATEGY & P&L OWNERSHIP

Marketing strategy, budget allocation, and commercial measurement tied to revenue, CAC, ROAS, and LTV.

BRAND & INTEGRATED GROWTH

Brand positioning and messaging, integrated acquisition and retention, and two-sided marketplace marketing in education and retail.

PAID SEARCH & PERFORMANCE

Google Ads, Microsoft Ads, affiliate, and lead generation at scale, run with the discipline of someone who has owned the numbers.

SCALE

$83MM

Managed up to $83MM in paid media annually.

TEAMS OF UP TO 40

Built and led marketing teams and managed agencies across integrated programs.

20+ YEARS

Marketing leadership across healthcare, education, and ecommerce.

HOW I HELP

FRACTIONAL MARKETING LEADERSHIP

Senior judgment on strategy, budget, teams, and agencies without a full-time executive hire.

PAID SEARCH AUDITS

A clear read on where spend is leaking and what to fix first, ranked by impact.

GOOGLE & MICROSOFT ADS

Ongoing ownership of search programs tied to commercial goals.

AFFILIATE & LEAD GEN

Everflow program setup, partner management, and funnel tracking from click to qualified lead.

LOOKING FOR SENIOR MARKETING LEADERSHIP?

Tell me what you are building or fixing. I will say clearly whether I am the right fit, and what a first engagement looks like.

WHAT PARTNERS SAY

Michael is a great guy and a very effective digital marketer. He has a wealth of experience and I know him to be great at running larger customer acquisition channels and scaling companies online. I highly recommend working with Michael if you get the opportunity, you will be thrilled with the results.