Intro
Senior marketing help for growth that has to show up in the business.
I work with companies that need executive judgment on brand, acquisition, and commercial performance, with paid search and performance marketing as the deepest specialty. Engagements can be leadership-led, hands-on in the channels, or both. Every engagement starts with how money, demand, and customers actually move today.
1. Fractional marketing leadership
Fractional / executive marketing leadership
Growing companies and PE-backed teams that need VP-level marketing ownership without a full-time hire yet, or a senior partner alongside an existing team.
• Marketing strategy tied to P&L, budget allocation, and commercial measurement
• Cadence for brand, acquisition, retention, and cross-functional alignment with Product, Technology, Finance, Sales, and CRM partners
• Guidance for in-house teams and agencies so everyone pulls toward the same outcomes
• Straight priorities on what to scale, pause, or stop
Sometimes the gap is not another campaign. It is senior ownership of growth, brand, and how media connects to revenue.
2. Paid search account audit
Paid search account audit
Marketing leaders and founders who need a clear read on Google Ads or Microsoft Ads: structure, tracking, spend efficiency, and what to fix first.
• A structured review of campaign structure, bidding, keywords, audiences, and conversion tracking
• A short written readout: what is working, what is broken, and what to fix first
• Clear priorities ranked by commercial impact
I open the accounts, follow the money, and give you an executive-ready recommendation. No 40-page deck that nobody acts on.
3. Google Ads and Microsoft Ads management
Google Ads and Microsoft Ads management
Teams that need ongoing ownership of search and related paid programs under clear commercial goals.
• Hands-on management of Google Ads and Microsoft Ads, including search, shopping where relevant, and Performance Max when it fits
• Budget pacing, testing cadence, and reporting tied to CAC, ROAS, pipeline, and revenue where the data supports it
• Close partnership with landing pages, CRM, and ops so media is not flying blind
Paid search is my deepest specialty. Structure, creative tests, negatives, feeds, and the weekly decisions that protect efficiency while you grow.
4. Affiliate program setup and management (Everflow)
Affiliate setup and management on Everflow
Brands ready to launch or clean up an affiliate channel with real tracking, offers, and partner ops, especially on Everflow.
• Program design: offers, payouts, fraud controls, and partner tiers that match your margins
• Everflow setup or tune-up so tracking and reporting match how you sell
• Ongoing partner management and optimization when you want senior ownership of the channel
Affiliate works when tracking is honest and partners know the rules. I build that foundation and keep it commercially sound.
5. Lead gen funnel and tracking
Lead gen funnel and tracking
Lead-driven businesses (education, home services, finance, healthcare-adjacent, and similar) that need media, forms, and handoff to speak the same language.
• Funnel and tracking review from click to qualified lead (and further when your stack allows)
• Recommendations on landing pages, offers, and measurement so paid media is judged on lead quality, not just volume
• A practical plan to fix gaps between ads, CRM, and sales follow-up
Volume without quality is expensive noise. I connect channels to the pipeline and commercial outcomes you actually care about.
How engagements usually start
A clear starting path
Most work begins with a short conversation, then either a leadership-scoped first month, an audit, or a defined channel engagement. You get a clear recommendation before we lock a longer retainer. If I am not the right fit, I will say so.
Closing
Let's see if this is a fit.
Email is fine. Tell me your channels, your stage, and what "good" looks like for the next quarter.
Contact
mscansaroli@gmail.com · 954-605-5514